After launching regional sports channels in Hindi and Tamil, Star India is all set to launch Star Sports 1 Kannada on November. The Kannada sports channels will replace the broadcaster’s Hindi music channel Channel V, which will be discontinued from the same date.
The viewers are informed that “Channel V” will be available as “Star Sports 1 Kannada” with effect from 2018 Star India said in a public notice.
Star Sports 1 Kannada’s launch coincides with Indian Super League (ISL) season 4 which kicks-off on last week. The league featuring 10 teams will be the first longer season with 95 games.
Like its other regional siblings Star Sports 1 Kannada will be the home of India cricket and local leagues like Pro Kabaddi ISL and Karnataka Premier League (KPL), the local version of Indian Premier League (IPL). The broadcaster is also in the process of acquiring local properties for the new channel.
“We are going step by step. Our Tamil channel has been a huge success which is why we are launching a second regional channel in South. Star Sports 1 Kannada will also have a local flavour to it in terms of content and programming” a Star India official told to media.